So recently I found myself in need of their goods and services. I placed the order, later I realised that I couldn’t remember if I had included a message or not. On most occasions, I would have shrugged my shoulders and thought ‘oh well you muppet, must try harder next time’ but just as this was going through my head I received a personalized email order update email:
and so I was prompted to email them to see if they could check for me, to my delight I got the following reply:
FANTASTIC! They help me out and offer me a better discount – got to love that for service.
So to the big boys, take note: Personalised, considerate, helpful and timely service really does secure brand loyalty and creates advocacy.
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