WOW marketing: The difference cultural values can make.

Fancy hitting $1 billion in gross merchandise sales despite what’s going on in the economy? Or how about debuting at #23 on the FORTUNE Magazine’s ‘100 Best Companies To Work For’ list? If either of these sound interesting to you, then ask yourself what are your company’s core cultural values?

Is your first thought about where you might find them? In the employee handbook perhaps? Afraid not.

Zappos have achieved great success in their 10 year existence, not only financially but also by creating a company that is much loved by their customers – all 10 million of them that is! So loved are they, that on any given day circa 75% of their orders are from repeat customers. Impressive to say the least but at the heart of this success are their core cultural values – that they clearly apply:

- deliver WOW through service
- embrace and drive change
- create fun and a little weirdness
- be adventurous, creative, and open-minded
- pursue growth and learning
- build open and honest relationships with communication
- build a positive team and family spirit
- do more with less
- be passionate and determined
- be humble

At this time of economic turmoil are you and your organisations focusing in on what will drive both short term and long term relationships with your customers?

If you’re still looking for that list of cultural values then one would presume not….

Source: Latest edition of Contagious