Saturday 1 August 2009

Collaborative innovation for a $1mln prize

We're always looking at how we can drive true innovation for our own organisation but also for our client. I was interested to read in the New York Times recently about the latest venture from Netflix and AT&T. What seems to have started out as a creative way of solving a business challenge has led to some interesting insights into how to optimise collaboration and innovation, and of course for the lucky team a chance to win $1ml.

The full article can be found here:

http://www.nytimes.com/2009/07/19/technology/internet/19unboxed.html?_r=3&ref=business
 
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